If you are a business owner, one of the best things you can do is create a Facebook page for your business. Facebook is the most widely used social network, with over 1.6 billion daily users, and often one of the first places people go to get information about a business.
Unfortunately, many businesses don’t have a Facebook page. In this post, we will highlight the benefits of having a Facebook page and why all businesses need one.
Business Profile or Business Page?
Many business owners ask about the difference between a Facebook profile and a Facebook page. When getting started on Facebook, users create an account with their email address or phone number. Once a personal account (profile) is created, this user has the ability to create multiple pages.
But what is common among many business owners is that they set up a profile for their business, instead of a page.
When you set up a profile for your business, you are creating a separate account for your business as if it were a person.
Users then need to become friends with your business account in order to connect and engage.
Imagine sending a friend request to a business.
The problem with this is that many people are wary of adding a business as a friend, which means that your business profile may end up friendless and alone on Facebook.
And when you post content, no one will ever see it.
By creating a business page, on the other hand, users can simply “Like” or “Follow” your page, and be able to engage in a more comfortable way.
An easy way to remember the difference between a Facebook profile and a Facebook page is that Facebook profiles are for people, while Facebook pages are for businesses (Local Business or Place, Company, Organization or Institution, Brand or Product, Artist, Public Figure, etc.
Facebook pages, unlike accounts, are “Liked” by other Facebook users instead of added as “friends”. Each “Like” on your page is equivalent to having gained another Facebook “fan”.
When someone likes your page, any update you post—whether it’s media, text, or shared content—will likely appear on their news feed.
This lets your followers see and engage with your content.
In addition to having followers instead of friends, Facebook pages also let you provide information such as products and services, working hours, business location, and customer reviews, etc.
Having a page rather than an account makes your business more official, more professional, and more in-tune with today’s social media marketing strategies.
5 Powerful Benefits of a Facebook Business Page
1. Organic Reach
One of the biggest benefits of a Facebook business page is that it provides opportunities for your business’s content to be shown to people on Facebook through likes, shares, and comments. This type of exposure is referred to as organic reach.
Think of the content and activity that you see on Facebook. You probably see when your friends like or share posts even if you haven’t liked the page or business. If your business is a profile instead of a page, only people who are friends with you can see what you post. This is the opposite of organic reach, which is something that you want to try to maximize.
The more you can engage with fans on your business page, the better your organic reach will be. This is the purpose of a Facebook business page.
2. Call-to-Action (CTA)
At the top of your business’s Facebook page and on your Facebook advertisements you’ll want to create a strong CTA (CTA refers to the action you want people to take when they visit your business page or any other platform).
This CTA can be presented on your page in a few different ways, such as:
- Shop Now
- Call
- Send Message
- Contact Us
- Sign Up
- Learn More
- Download, etc.
The CTA on Winners Tech Institute Facebook page is “Learn More”
Having calls-to-action on your Facebook page may not directly generate leads or draw customers to your website, but they will be good for your click-through rates.
3. Facebook Advertising
Facebook advertisement further increase your visibility and how far your reach can go. You can specify who will see your ads based on factors such as age, location, and interests. Since you can pick and choose who sees your ads, your business will get pushed out to a relevant audience and can produce real results.
Facebook ads provide your audience with the information they need to find your store, download your app and relevant information, see available products, and access your website. A final major benefit to Facebook ads is that you can track the results and see how many people are clicking on your ads and being directed to your website.
4. Target audiences by location, demographics, interests
This is a super important feature of a Facebook page, very super important.
Incredible that 1.6 billion people use Facebook every day, giving a very high probability that your business solutions or services/products are obviously to reach millions of people who are likely to be interested in them.
As such, you can get huge results by targeting your ads to reach a particular audience. Facebook pages give us the possibility to target our ads to audience based on demographics such as: age, gender, education, workplace, relationship, language, and location. You can further target your audience using interests, connections, behaviour, lifestyle, etc. Note here that Facebook takes account of every single click and activity you carry on Facebook.
Think the other way, if you run an ad on TV, it will be hard to know with certainty whether your ad targeted the right kinds of people for your business.
With Facebook ads, you can be certain, if you target the ad correctly.
5. Gain insights on your audience
The more customer insights you have, the better you’re equipped to deliver meaningful messages to people. That’s the thinking behind Facebook Audience Insights, a new tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more.
Say you want to raise awareness for your women’s luxury fashion brand, and you sell your products in-store. You’d want to know how many people on Facebook live near your stores, as well as their interests, their past purchase behavior and how they tend to shop (online vs. in-store). Using Audience Insights, you can get aggregate and anonymous information such as:
- Demographics — Age and gender, lifestyle, education, relationship status, job role and household size
- Page likes — The top Pages people like in different categories, like women’s apparel or sports
- Location and language — Where do people live, and what languages do they speak
- Facebook usage — How frequently are people in your target audience logging onto Facebook and what device(s) they are using when they login.
And you can view this information for three different groups of people:
- People on Facebook (the general Facebook audience)
- People connected to your Page or event
- People in Custom Audiences you’ve already created (an audience made up of your current customers)
Audience Insights looks at trends about your current or potential customers across Facebook, whereas Page Insights looks at the interactions with your Page (i.e., likes, comments and shares). All are very necessary for the overall growth of your business.
Conclusion
Facebook has become inescapable for individuals and businesses. Using a profile only for your business limits you to your acquaintances and may be, their friends, but a page has no limits when it comes to using Facebook to promote your business or brand.
One of the best things again about Facebook is that it is one of the greatest tools to drive traffic to your website and other marketing channels you are engaging in.
Adopt it, use it, and grow.
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